Here are some questions you should find ways to answer if you’re considering using an animal logo for your brand:
How will this animal represent your brand? Is it consistent with your corporate identity and reflects the idea behind the products or services you offer?
Do you want animal icons in 3D, lifelike or flat design?
Do you want your animal logo to include details like shadows, feathers, wings – or just colors?
Is the animal symbol you are considering conveying strongly enough to be separated from the text? (For example, if you want to use a version that only includes logos for social media or favicon, etc.)
Once you have clear ideas about the goals you want on your animal logo, follow these tips:
The first tip: Choose a color scheme that suits the animal you use on the logo.
Color is a double-edged sword that can both make and break your logo. Color is a way of representing emotions through images, showing viewers your brand identity and more. Using the right colors will help customers instantly identify your logo.
When designing an animal logo, choose a color that matches your target audience as well as a palette that blends with the animal icons you use.
In the example above, we used orange, white and black for the tiger to help reinforce the brand’s logo and color.
The next tip: Consider carefully the location of the symbol.
Think about where you want your logo to be: be careful and don’t leave it in a place you think is beautiful. Instead, ask why and explore every possibility to make sure that the location perfectly complements the layout where you place the logo.
For example, if you want to use the logo primarily on websites and social networks, make sure the logo and layout look perfect with a square aspect ratio. Ask yourself the following questions:
Is the logo easy to read?
Does the logo use space wisely? Make sure you don’t abuse negative space and maximize the main space you’ll use the most.
Does the logo convey the message you want to convey?
Are you strong and bold enough?
Is the icon standing alone as an avatar or favicon enough to show the message?
Tip: It is more effective to place the logo on the company’s name in the same square because this layout makes good use of the space. If you put the logo to the left of the lettering, the logo will become bigger and leave more negative space above and below when it all fits into the square.
Finally : don’t forget the golden ratio.
Animal logos are usually made from the golden ratio, a mathematical ratio that many designers use.
Why? Redrawing an animal will not work because when you adjust the size, you will lose these details. The golden ratio circle simplifies animal details, shapes, and shapes.
Using accurate measurements with the golden ratio circle will help you balance the logo and help the logo become consistent.